The technique of search engine optimisation is one of the most common and important techniques used by many companies these days for marketing purpose. Through the use of search engine optimisation technique, the traffic to the website can be increased. In this way, the exposure to the products offered by a company increases which as a result increases the sales of a business. Global IT Lab is one of those specialised service providers that have a team of experts to work with search engine optimisation. People wanting to get the organic traffic to their website often search for SEO experts who can help them achieve their goals.